Groupon Is A Disaster For Small Businesses

It was only a few months ago that Groupon, the Internet's latest sensation, was the next big thing. There were copycats galore and the startup was estimated to be worth as much as $25 billion in June. Today that price has fallen to approximately $10.1 billion and $11.4 billion.

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Email Marketing Options For Small Businesses

Email marketing has countless advantages to for promoting website. It can in reality benefit you to follow-up on the leads, authenticate you as a professional in your field, and print your business in the minds of your potential customers. Email marketing could be a very efficient way for you to upt [...]

Google Adwords Management – How It Helps Small Businesses

Small businesses have tight budgets. Yet they have to compete in a market place along side their bigger competitors who have more financial muscle to attract customers through advertising or other expensive means of communication. This is where Google Adwords can help small businesses. Firstly, u [...]

Twitter For Business – Even If You Don’t Get It

Using Twitter doesn’t mean you have to love social media. In fact, you can hate it. I know I’m one of the least social-networking people out there. Heck, I’ve never even had a Facebook account. But Twitter isn’t all-or-nothing. I use Twitter for reasons that benefit me. A [...]

Choosing a Social Media Expert

I’ve seen many guides to choosing the right social media consultant.  Many of them fall short because they don’t give you simple empirical guidelines to follow.  I think that’s a mistake and I’ve decided to rectify that oversight. One of the main points I feel is most important i [...]

Small Business Marketing Mistakes in 2010

Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we continue to make these blunders visible, I still see these mistakes made, costing small businesse [...]

Branding Your Small Business with Internet Marketing

Branding your business with internet marketing is the undercurrent to driving sales and expanding profit margins. Essentially, branding is a means to stand out among your competitors and effectively influence your customers by promoting yourself as the only one with a solution to th [...]

YellowBook 360 Marketing Alternative

The advent of internet and mobile phones has opened up plenty of Yellow Book 360 marketing alternatives these days. Until recently the Yellow Pages and print used to be an effective medium of advertising for small businesses. Now their costs are prohibitive just like ads in a newspaper. Cost effecti [...]

MailChimp, Constant Contact, and iContact – Email Marketing

Using email marketing for promoting your business is becoming a highly popular strategy to tap the market and in turn increase sales. Since the advent of the internet, conducting business online has increased and online transactions are currently the fastest means to carry out deals. The ease with w [...]

Google Adwords and Internet Marketing Strategies

Using internet marketing strategies for businesses can enhance the branding of your company and attract more customers to your website. If you are a novice trying to learn the tricks of the trade, there are certain important internet marketing tips and rules that will be extremely beneficial to effe [...]

Dominating Twitter, Facebook, and Youtube in 2010

So we keep hearing about the rise in social media marketing and the staggering numbers of consumers using social media on mobile phones. The reality is that the new consumer is more mobile and cost conscious than ever, and they share everything with their friends. Sadly enough, for most business own [...]

Future of Marketing is Now

The net is growing so swiftly that what is innovative one minute is ancient information the next. You can in reality notice this phenomena practically play out before your own eyes. Log into your Twitter account and observe headline after headline be forced even further down your screen as brand new [...]