Get Your Business on Youtube

Posted in: Services @nl ♦ Wednesday, June 23rd, 2010 , 10:01 pm ♦ Comments Off

Video Marketing on Youtube

Online video marketing offers a lot of advantages. Here are a few of them:

  • Online videos can take your site from being lost amongst multitudes of other sites to being a distinct brand of its own.
  • When you ensure that the video is short, interesting, attention grabbing and offers the right message your products/services will gain exposure from ever corner of the web.
  • Search engines, like Google and Bing, offer higher ranking to websites with video content that have keyword rich descriptions and tags.
  • The more you distribute the videos to various video hosting sites, the more links lead back to your site which results in more traffic.
  • It can be useful in lead generation as many sites offer viewers an option to sign up for their newsletters, promotions, or special offerings.
  • This strategy can be analyzed since video hosting sites, such as YouTube, will provide viewer statistics, downloads, and click through rates.
  • Online video marketing can also be done via emails using the services of professionals who stream the videos on their servers ensuring that there are no large attachments or bandwidth problems.
  • Most often the most successful videos have been those produced by using basic digital cameras or even mobile camera.
Video is in Demand

Video is in Demand

Video Marketing Facts

  1. 77% of adults have viewed videos online. About 33% of these adults are in college or have completed a degree.
  2. YouTube has an average of 100 million unique visitors per day, viewing about 6 billion videos.
  3. An average viewer watches about 273 minutes of online video.
  4. More businesses have invested in online video ads in 2009, growing up to 45% in 2009.
  5. After viewing an online ad, about 46% of viewers take action, whether through visiting the company’s website, asking for further info or purchasing a product or service.
  6. 65% of viewers watch online ads all the way to the end.
  7. By 2011, it is expected that $4.3 billion will be spent because of online video ads.
  8. Most people (about 65%) who watch online videos are between 35-64 years of age and 67% of these have middle to high incomes.
  9. Online videos account for 60% of Internet traffic.
  10. Of the Top 50 Internet Retailers, 68% have videos on their own site.


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