YellowBook 360 Marketing Alternative
The advent of internet and mobile phones has opened up plenty of Yellow Book 360 marketing alternatives these days. Until recently the Yellow Pages and print used to be an effective medium of advertising for small businesses. Now their costs are prohibitive just like ads in a newspaper. Cost effective modes of advertising, readily available to the small businesses are, internet directories, cooperative direct mail, billboards, radio, websites, social media profiles and search engine placements. The marketing or sales department of a business will have to study the effectiveness of these alternatives and go for the optimum advertising mix.
Most of the online yellow pages or directories are not costly. A diligent search of the internet for online directory sources will help you to get the best Yellow Book 360 Marketing alternatives. Small direct mail magazines form the backbone of cooperative direct mailings. They mainly concentrate on limited customers in any given category for their listings. An incentive like coupons is an added attraction to buyers when advertising through these magazines which help to maximize business.
Billboards and radio advertising can also be considered as Yellow Book 360 Marketing alternatives. In the case of billboards, which are also cost efficient, you can change designs and contents by pulling down the billboard whenever you deem it necessary. Also in the present times the use of electronic digital billboards is becoming popular with certain category of businesses. Radio has a wide reach. Radio stations also cater to various age group audiences and this aspect can be used for effectively reaching a desired target group for specific products and services. In both these cases the ads can be frequently changed or upgraded whereas in the case of print yellow pages one has to wait at least for a year to affect any change.
Most of the small businesses don’t think they need websites, Facebook fanpages, or landing pages as Yellow Book 360 Marketing alternatives. The world is changing very fast which means these are precisely the businesses that really need a website. Small retail businesses can, using the website, face the competition from giants by even, say, announcing extended business hours.
For service businesses without a shop such as plumbers, electricians, carpet fitters or window cleaners a website or fanpage is a boon and a cheap Yellow Book 360 Marketing alternative. Any number of services in various areas can be offered at no extra cost by these persons. This advertising is almost free can be changed within a day. Clients in the same local area can be reached by using Google Local listing which will feature maps pinpointing the exact location, business timings etc.
In conclusion, most people search the internet for any information on products and services. And websites are becoming more reliant on Yellow Book 360 Marketing alternatives which we can provide you with. Don’t throw away your hard earned marketing dollars to companies that just outsource work to other countries. Your business deserves some personal attention from a marketing firm that will work hard to provide you with results!
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