The 5-point Lean and Mean Marketing Plan

Minimize participation in the expensive and fading in results media…newspaper and yellow pages. Shift those dollars towards:

1. Have an Internet strategy check up. Be sure you are prepared going forward for the growing importance of the Internet. Your web [...]

Direct Event Marketing for Businesses

1. Companies are choosing wisely. There are still scores of opportunities out there, and companies are picking through these to ensure that their investment of time and expense delivers. The focus here is on quality, not quantity - by removing the shotgun approach when d [...]